How We Measure
How RetailGEO measures AI brand visibility — and why it matters.
01 · Source
Unlike competitors who fabricate prompts, we source actual consumer queries from:
Google Autocomplete
Real-time suggestions showing what millions of users search for
Amazon.in Autocomplete
High purchase-intent queries from India's largest marketplace
LLM-Expanded Variations
Natural phrasing variations grounded in real seed queries
Intent Classification
Every query tagged: purchase, comparison, review, or discovery
Currently tracking 2,100+ real consumer queries across 16 retail categories.
02 · Poll
We poll major AI assistants with real queries every 3 days:
ChatGPT (GPT-4o)
World's most-used AI assistant
Gemini (gemini-2.0-flash)
Google's AI, powers AI Overviews
Perplexity (sonar)
Citation-backed AI search engine
03 · Score
Each brand receives a composite score based on four metrics:
Visibility Score (30%)
% of queries where AI mentions your brand
Share of Voice (30%)
Your mentions / all brand mentions in category
Position Score (25%)
Being #1 recommendation vs afterthought
Sentiment Score (15%)
Positive mentions / total mentions
Composite = 0.3V + 0.3S + 0.25P + 0.15T
Higher composite rank = higher AI visibility = more AI-driven traffic
04 · Why
The Shift is Happening
40%+ of product discovery queries are moving from Google Search to AI assistants. If ChatGPT doesn't recommend your brand, you're invisible to a growing segment of buyers.
Measurable Impact
We correlate AI visibility with actual Amazon/Flipkart bestseller rankings. Brands with high AI visibility consistently rank higher in marketplace sales.
Get your brand's AI visibility score across ChatGPT, Gemini, and Perplexity.